- Amazon’s influencer program offers a suite of tools that let creators earn money on the platform.
- Amazon has several influencer programs including Amazon Associates, Storefront, and Amazon Live.
- Here’s a breakdown of how to become an Amazon influencer and how much creators earn from the program.
Amazon’s influencer program offers a suite of tools and programs used by creators across TikTok, YouTube, and Instagram as a way to earn money through promoting products to their followers.
To become an Amazon influencer, creators can sign up directly on Amazon’s site, and must link to their YouTube, Instagram, Facebook, or TikTok account. If a creator is signing up with an Instagram or Facebook account, they must use a business account.
“We are looking to [influencers] to tell us what they want and what they need,” Katie Scott, director of the Amazon Influencer Program, said of the program. “It’s really important that we hear them and see what’s working for them. A lot of these features and benefits that we have are born out of those conversations.”
Amazon’s Influencer Program operates as an extension of its online Associates Program, the company’s affiliate-marketing program for creators, publishers, and bloggers.
Aside from the Associates Program, the e-commerce giant has several main programs that Amazon influencers can use:
- The Drop: Brands partner with fashion influencers to create a limited edition clothing collection. Most deals are typically available for around 30 hours.
- Inspire: A TikTok-like feature where creators can post shoppable vertical videos.
- Amazon Live: A livestreaming platform that offers commission from every sale.
- Storefront: A page on Amazon where influencers can list products and earn a commission from those sales.
- Creator Connections: A marketplace that matches brands and influencers for paid partnerships.
Some influencers also make money on Amazon by reviewing products and uploading unboxing videos that appear on a product page.
One influencer told Insider that he was earning $16,000 per month by reviewing products. (Read more about his Amazon strategy.)
What is an Amazon influencer and who can become one?
Amazon works with a variety of influencers across different platforms and also content categories, like fashion, home, beauty, and tech.
“We don’t look for just one particular influencer,” Scott said. “Similar to how we attract customers of all different backgrounds, we think about it the same way for influencers.”
Sal Farzin, for instance, is a full-time tech creator with almost 3 million TikTok followers. He told Insider that about 80% of his six-figure influencer income comes from promoting products on Amazon. He recommends using products before recommending them because making false claims about their features can can damage trust and credibility with your audience.
Read more about becoming an Amazon influencer:
How much does it pay to become an Amazon influencer?
These programs pay based on a commission model. Creators earn a commission every time someone purchases a product with their link.
Farzin said he makes a commission of between about 1% and 20% on each sale, depending on the product.
The company has also directly recruited influencers through paid programs, like paying them to join its livestreaming platform.
When recruiting influencers, the company has offered additional payments in addition to standard commission rates. At one point, the rates ranged from $2,000 to $9,000 per month, according to emails viewed by Insider.
Making money through Amazon Live as an influencer
Fashion influencer Tiana Young Morris previously told Insider that the money Amazon had offered her to post monthly streams — on top of the regular commission — was well worth it.
Read leaked emails that reveal what Amazon has offered to pay influencers to post shoppable livestreams, and its requirements
“A large portion of my income does come from Amazon,” said Morris, who streamed for about an hour a week on Amazon.
Check out how an influencer built a six-figure income on Amazon by livestreaming
But despite the experience of Morris and some others, the program has struggled to gain traction among many traditional influencers. Some said the that while Amazon Live as a product was easy to use, when they did put in the time, they didn’t find success in viewership or sales.
Read more about making money from Amazon Live:
How Amazon influencers make money from review videos
YouTuber Jeremy Sciarappa earned over $60,000 in a year from making review videos.
“When I was first starting out, I already had a ton of Amazon products, so I didn’t have to buy anything,” he told Insider. “I went around my apartment, and thought, ‘What do I have that I can review?'”
Read the details of how an influencer built his income from Amazon product reviews to over $16,000 per month
How Amazon is taking on TikTok and how influencers can get paid
Amazon rolled out a TikTok competitor, called Inspire, in its app to capitalize on social shopping. Ahead of the launch, it paid influencers to make content for the new feature. The Amazon Influencer Program will occasionally run limited time incentives around new projects, the company previously told Insider.
One incentive Amazon was running offered $250 for every vertical video uploaded that was less than 30 seconds (up to 10 videos), according to a screenshot of the offer viewed by Insider.
Check out how Amazon is paying influencers to test its TikTok competitor Inspire